At Prop, we help ambitious organizations better understand their audiences, refine their positioning, and build marketing strategies that drive growth.
Whether you’re launching something new or trying to stay ahead in a fast-moving market, we bring clarity, creativity, and deep consumer understanding to the table.
Consumer Intelligence
Understand what’s happening in the market—and why.
We blend marketing science, behavioral insight, and qualitative research to uncover the real human motivations behind market trends. Our approach goes beyond traditional reports to deliver clear, actionable insight.
What we do:
Map real-world behaviors using tools like cellphone GPS data and first-party analytics
Conduct surveys, interviews, and concept testing
Combine data sources to reveal emotional drivers and decision patterns
Provide insight in plain language—human-centered and business-ready
Use it to:
Deeply understand your target audience
Sharpen your market positioning
Validate or predict product ideas or go-to-market plans
Understand market depth or gaps
Reduce risk in strategic decisions
Marketing Strategy + Management
Clarity on who to reach, how to connect, and what it takes to move the needle.
We help brands plan, build, and manage marketing strategies grounded in data and cultural insight. We tailor every engagement to what you actually need.
Think of us as a partner who can guide the strategy—or run with it.
What we do:
Audience segmentation and messaging frameworks
Channel mix planning (paid, earned, owned)
Go-to-market and campaign strategy
In-house team structure, agency oversight, or full management